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19 - January - 2022

Quick tips for writing a professional bio

For some of us, it’s very hard to self-promote and “toot our own horns,” but speaking engagements, articles, and even staff directories often call on us to provide some kind of bio statement about who we are.

It’s important to remember that the purpose of the bio is to tell the audience who you are, why they might want to listen to you, and give them a reason to follow up with you later.

I typically limit my bio to about four sentences, with this formula:

  • Your name and role. I might make this as bland as a statement of my job title and location, or I sometimes spice it up with my market positioning: “Stephanie Bryant helps remote Agile teams improve their performance and reduce friction through cohortative coaching and training.”
  • Why you’re talking to them today. This is the sentence I tailor to the purpose of the bio. For example, if I’m delivering a conference speech about stakeholders, I would write: “She has worked extensively in various Agile teams, helping stakeholders learn how to engage with product direction, for over 8 years.”
  • Finally, invite the audience to connect on a personal level and have a reason to reach out to you. This is where I put a personal hobby, and include a soft call to action: “When she isn’t tackling Agile transformation duties, Stephanie transforms yarn into sweaters, and sound into music. She recently launched a consultancy where she provides coaching, consulting, and training services.”
  • Always end with a way they can reach you. I like to include two ways to reach me, in case one of them becomes unavailable or isn’t accessible to someone: “You can find her at https://www.ritsukolifts.com or on Linkedin at https://www.linkedin.com/in/mortaine”

What’s your bio look like? Do you think anything’s missing from this advice?

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